Public Relations for Coaches, Counselors and Other Helpers

The biggest challenge most coaches and persons in helper professions claim to have, is getting visibility for their services. The question that comes up again and again, is that they don’t know how to get their target marketed client group interested in their service offerings.

The next biggest challenge that coaches claim to have, is how they should pay for this desired visibility, when they haven’t gotten clients yet. Whereby “visibility” in this context is often (mis-)understood and generally attributed to things like advertising, websites, SEO, and content marketing tools.

There is another option, though, and that is public relations campaigning!

In this course you won’t just learn how to write a press release that you “throw over the fence at the publisher’s office” – no, you’ll learn all about creating a relationship with your publics, members of your local community, and yes – the press! (And yes, you also learn how to write a press release).