Branding Your Business (in the Inbound Marketing Age) for Coaches and other Service Providers

This 6-week Workshop series is all about “Marketing for Coaches and Other Services Providers” in a world that is drive by search engines and folks that are experienced marketers. As a service provider (which is we coaches are) we’re good at our primary job – but when it comes to marketing our services … well, that isn’t working as good as it could be a lot times.
In this workshop series, you will get to know what is important about marketing your business, how you can get started with marketing, and what you want to do and not do. This is all about getting our head around what marketing is and how it applies to you and your particular business.

We’ll start off this series with getting a good understanding of what your brand is (or needs to be) and how your brand is all about the promise of the relationship between your customers and your business.

This workshop series is intended to address the basic elements a coach – or other service provider – needs to know about how to market your business in the inbound marketing age .

In this first workshop we’ll cover some reasons that highlight why it is important for you to brand your business and how you can get started defining your brand so that it reflects the promise you want to make to your customers.