Workshop 2 of our 4 week series on learning how to create a public relations campaign. We will cover researching your potential client’s needs, how to shape your reputation, creating awareness of your problem solution offering, how to pitch and prospect, and the Call To Action that you want to include in your campaign. We are now creating the documents that coaches and skilled helpers can use for their public relations campaign so that it works offline as well as online.
The biggest challenge that most coaches claim that they have, is getting visibility: how to get their targeted client group interested in their service offerings.
The next biggest challenge that coaches claim to have, is: how to pay for visibility. Whereby “visibility” in this context is often (mis-)understood and generally attributed to things from having a professional looking website to paying for print advertising, Search Engine Advertising, Social media advertising.
There is another option open to coaches (as is to all businesses) who want to generate more attention to their services: public relations. Specifically: classic PR as well as Digital PR.
This workshop is the second of a 4-weeks workshop series, followed by two weeks of accountability and mastermind meetings. All events take place live and with a lot of interaction amongst the participants and instructor.