Workshop 3 of our 4 week series on learning how to create a public relations campaign. We will cover defining your campaign objective, your talking points and keywords, and how to frame your service offering. We touch on how coaches and skilled helpers can create a public relations campaign that works offline as well as online.
The biggest challenge that most coaches claim that they have, is getting visibility: how to get their targeted client group interested in their service offerings.
The next biggest challenge that coaches claim to have, is: how to pay for visibility. Whereby “visibility” in this context is often (mis-)understood and generally attributed to things from having a professional looking website to paying for print advertising, Search Engine Advertising, Social media advertising.
There is another option open to coaches (as is to all businesses) who want to generate more attention to their services: public relations. Specifically: classic PR as well as Digital PR.
This workshop is the third of a 4-weeks workshop series, which will be followed up with two weeks of accountability and mastermind meetings. All events take place live online, with a lot of interaction amongst the participants and instructor.