Especially loved the exercise with the car, element of nature and animal to help identify your brand & values – found it so helpful. Like to share my discoveries: Car – Mercedes – grace, style, comfort, reliability, elegance, luxury, style, swiftness Nature – Willow tree – grace, strength, flexibility, fluidity, strong foundations, enfoldment (nurture), integrity Animal – Tiger – strength, speed, persistence & tenacity (never giving up), fierceness (to the cause/mission), cleverness, protection Also had an aha moment about why I should publish my mission, vision and values on my website so that I can draw in the clients who are more of a match to me. – Esther A.